Having “been quite into coffee” someone suggested Bentley go to Soho’s Flat White cafe, which he describes as “one of the seminal coffee places which at the time was one of the only places doing brilliant coffee apart from Fernandez & Wells and maybe a couple of others.”
Realising that the coffee there “was always great whenever I went,” compared to the unreliable standards he found in chain shops, and how much information there was at Flat White - “the baristas were so willing to give me information - and the amount of information they had was staggering!” - it tapped into his geeky side, “and began to tie in. I then looked at the newsstands and saw there were five magazines about carp fishing, 10 about trainspotting and 15 about cars, and wondered why there was nothing about coffee for the consumer - for your average Joe that just loved it.”
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